How is worth now IPTV?
In the last year, the number of homes in Western Europe, connected to IPTV pay-TV services exceeded the number of homes that receive pay-TV via satellite, according to a press release from Digital TV Research.
The study estimates IPTV subscriptions will increase by nearly 7 million (a 27 percent increase) between 2018 and 2021, and IPTV services revenue will grow from $ 1.2 billion to $ 5.7 billion.
In the 18 countries included in the report, the number of homes receiving satellite pay TV will drop by 300,000 between 2015 and 2021, mainly because some operators, especially in Spain and Italy, offered more packages with their fixed infrastructure, compared to satellite services.
Revenues from satellite pay-TV have begun to decline each year since 2011 and will continue to decline by $ 1 billion each year between 2018 and 2021.
The pay-TV market in Western Europe is maturing rapidly and the penetration rate will increase from 56.8% by the end of 2018 to 59.5% in 2021. The number of pay-TV subscribers will go up from 97.4 million in 2018 to 104.3 million in 2021, representing an increase of 6.9 million subscribers (7.0%)
Over the same period, the number of pay-TV digital subscriptions will increase by 19% (almost 17 million) by migrating from the analogue system. The number of digital cable subscribers will increase by almost 10 million. The 9.9 million homes that would receive the analogue cable television at the end of 2018 will be the hardest to convert to digital television, as most of these subscribers pay for basic packages as part of the house rent .
Simon Murray, senior analyst at Digital TV Research, said: “Cable subscribers are the most conservative. These homes have many years to go to digital platforms, including those offered by existing operators, but While digital switchover is still taking place, owners of these homes generally choose free digital platforms such as free digital terrestrial television or satellite reception of unencrypted channels. “
7 countries make the switchover to digital television
In fact, only seven countries (Finland, France, Iceland, Italy, Norway, Spain and the United Kingdom) the 18 territories included in the report carried out the complete switchover to digital television by the end of 2017.
In 2021, the penetration of digital television will range from nearly 100% in the Netherlands to 36% in Italy. Only eight countries will exceed a penetration rate of 90% for pay-TV in 2021, with difficulties in Germany, the Netherlands, Norway, Sweden and Switzerland, countries with a large number of analogue subscribers.
Despite the growing number of homes that receive pay TV, pay-TV revenues will remain capped at about $ 31 billion. The United Kingdom, with revenues of $ 7.217 billion, will still be the most profitable pay-TV market.
Even if Germany has the most paid pay-TV subscribers, revenue will remain much lower than in the UK, limiting to $ 4.183 billion by 2021. France and Italy will not be too far despite the fact that currently have fewer paid subscribers than Germany.